In some ways, we have all come to expect instant information. But expecting the actual product or service right away? That’s the new normal.
We can illustrate this with search data. Mobile searches related to “same-day shipping” have grown over 120% since 2015 as people are no longer willing to wait even a few days for their order to arrive. We can also see that searches for “same-day shipping” peak first thing in the morning. – Google